Hyperpop is an electronic music movement and loosely defined subgenre that originated in the early 2010s in the United Kingdom. It is characterised by an exaggerated or maximalist take on 21st century popular music tropes and typically integrates pop and avant-garde sensibilities while drawing on elements commonly found in electronic, rock, hip-hop, and dance music. The origins of hyperpop are primarily traced back to the output of English musician A. G. Cook's record label and art collective PC Music, with associated artists Sophie, GFOTY, Hayden Dunham, Hannah Diamond, and Charli XCX, helping to pioneer a musical style that was later known as "bubblegum bass".